If you take a good look at a website, you will discover that it is much more than a group of pages attached by links. It’s considered to be an interface, space where different things meet, communicate, and affect each other.
The result of this interaction is the creation of an experience for the users, and as a web designer, your main job is to make sure that they experience the best. By mastering the art of UI/UX with the following 10 tips, it will aid you to focus on your users when designing websites and apps at all times. Here are the 10 tips.
The most important thing to first and foremost do is to know your users both inside and out. That means knowing what they need, and what stands in the way of them achieving their objectives. For you to get to that level of empathy, it requires more than careful analysis of stats.
Aside from that, it requires getting to know the visitors who use your website. The insights you will discover from the research will go a long way helping you highlighting the type of content within your interface.
After getting to know your users, the next step is not to design your interface rather you need to define how visitors will use it. Due to the ever-increasing prevalence of touch-based devices, this should be a pivotal concern to you. Visitors majorly use websites and apps in two ways; either directly or indirectly.
Because many interactions with a site or app have consequences, clicking a button can mean spending money, or erasing a website. And the consequences bring anxiety. This is the reason why you need to let users know what will happen after they click that button on your interface. And you can do this through design or copy. For actions that can’t be revoked, it is best to ask visitors if they are sure.
Naturally, people make mistakes but they don’t have to regularly pay the price. You can help them reduce the impact of their error by either preventing mistakes before they happen or providing ways to fix them after they happen. The principle of expecting user error is termed the poka-yoke principle.
For you to master the art of UI and UX, you need to give quick feedback and not leave your users hanging. It can be in the form of a loading animation or trying some visual tricks that will make loading seem faster.
Whenever you are thinking about element placing and size, you need to always keep it at the back of your mind the interaction model. Think about how large the buttons and other click targets will be.
Even though designers love to reinvent things because of their creative nature, it’s not always the best idea. The main reason is that the changed version of a familiar interface adds “cognitive load”; which means users think again about a process they are already familiar with.
It is important to reduce the number of things a user needs to recollect to use your interface effectively. This can be facilitated by chunking information.
Always make sure that your designs are simple because it will aid the users to make decisions they want to make faster and easier. That is the reason why landing pages and non-newsletter emails should only have one call to action.
You can pay attention to data by setting up analytics for your site and analyzing them constantly. You can make use of Google Analytics, and or Mixpanel for your data.
If you can master these 10 tips, then you will become a master of UI/UX.