importance of SEO in business 2020
importance of SEO in business 2020
Inkprog Team
| Nov 05 2019

Nearly 40% of the world population that are online makes use of search engines to look for information about a particular brand, product or service. This indicates that 40% of the world population is making use of the internet just for the searching purpose.

Search Engine Optimization (SEO) makes it possible for them to find what they are searching for quickly and easily. What will happen to the internet if this percentage of people stops to search for queries on the internet? It’s more likely that the internet would end. So, why the internet would end without SEO?

SEO Impacts The Buying Cycle

Today, customers rely hugely on search engines to help them find products or services of all kinds. Three out of five people use search engines like Google as a go-to shopping resource. Customers make sure that they do their research well before choosing a product or service that meets their needs.

This is one of the biggest benefits of the internet from the customers’ perspective. Therefore, more internet searches only means that SEO will become even more important.

Marketers bank on SEO tactics to relay their messages for good deals, amazing products and/or top-notch services in order to impact the buying cycle in a positive way. Without SEO, customers might find it pretty hard to use internet search to find the products or services that would satisfy their needs.

If this should happen, customers would lose trust in the internet and it’ll be just a matter of days for the internet to end.

importance of landing page in SEO

Organic Search Is The Primary Source Of Website Traffic For Most Business' Website

SEO is a combination of strategies and techniques used to increase the quality and quantity of visitors to a website. In this digital world, it is rarely possible to imagine a brand without a webpage of its own. A huge aspect of most business’ website is organic search.

It is believed that a clear majority of the world that has access to the internet visited Google to get information at least once on a daily basis. Quality SEO and a high-quality website will increase a brand’s visibility and drive more traffic to a webpage.

Without SEO, there will be a tremendous decrease in the quality and quantity of people visiting the internet on a daily basis. And if this should continue, the internet would end in no time.

google analytics and seo

Local SEO Means Increased Engagement, Traffic and Conversions

The growing domination of mobile traffic has made local search a fundamental aspect of businesses’ success, especially small and medium sized businesses.

Local SEO is aimed at optimizing your digital properties for a specific environment to make more people find you quickly and easily, bringing them one step closer to a transaction.

Local optimization helps to establish a viable platform for a brand’s messaging on a local level, focusing on specific states, towns, cities, and regions. This will lead to an increased engagement, traffic, and conversions.

This is also an important area of SEO that is massively benefiting the internet. However, without local SEO, there will be less engagement, traffic, and conversions, which would greatly affect the internet.

medium and source in google analytics

Final Word…

As long as people continue to use search engines to search for queries, there will be internet. Also, as long as search engines exist, there will be need for search engine optimization (SEO).

However, the internet is more likely to end without search engines and SEO playing their roles in impacting the buying cycles, increasing web engagement, traffic, and conversions.

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